bonkerization

noun. A squirrelly-making process that may create a nutsopath and require the careful use of a psychomajiggy.

Real citation: “Recently they began coming over and giving Chuck treats every day, which is fundamentally good for their relationship because Chuck loves treats and people who give him treats. Actually, scratch that. Chuck doesn't love treats; he's BONKERS for treats, and he attacks treat givers with bonkerly love. This bonkerization is fundamentally bad for his relationship with Harry and Ella because now when he sees them coming he can't control his flailing, beast-limbs and he runs and clobbers them. And they fall over. And scream.”
(Heather B. Armstrong, Dooce, Aug. 22, 2004, http://www.dooce.com/archives/daily/08_22_2004.html)

Made-up citation: “The progressive bonkerization of a loved one is sad to watch, yet fun to say.”