noun. The scientific study of spineless wonders such as jellyfish, fish out of water, politicians, hedgehog cacti, and uncooked hot dogs.
Real citation: “Lucky for us all, I've located a man who calls himself ‘a serious student of flip-flopology.’ He's Edward Tenner, of Plainsboro, N.J., and, quite possibly, the nation's pre-eminent author on the subject.”
(Ellen Warren, June 2, 2005, Chicago Tribune, http://featuresblogs.chicagotribune.com/shopping_ellen_warren/2005/06/the_sole_of_sum.html)
Made-up citation: "A smart scientist at a local research university said the new Department of Flip-flopology is sure to win large grants and lure bright students. Then again..."