noun. The science of yada yada, blah blah, and you-figure-it-out-cakes.
Real citation: "Then, there were documentaries produced by Discovery and National Geographic channels, in which various "experts" in history, theology, archeology, whatever-whatever-ology were interviewed and asked to prove Brown right or wrong. These were at least interesting to watch, but the only conclusion I made watching them was - you know your book is a superb success when they call in experts to prove you wrong. Then, there was even a lawsuit! (Come on la! People will do anything to get quick money)."
(May 23, 2006, Ahem!, http://neil-y.blogspot.com/2006/05/da-vinci-code.html)
Made-up citation: "According to leading scholars of whatever-whatever-ology, this kajigger cannot be fixed with a doowhackey. It requires a thingamabob."