adj. The art of seduction, plus a bag of sugar.
Real citation: "Schmoopology: Lesson One"
(Jonathan Woodward, Sept. 14, 2005, http://woodwardiocom.livejournal.com/359028.html)
Made-up citation: "I am a doctor of schmoomology. Won't you be my nun of neurology? Make that 'nurse of nymphology.' I got a little excited."