adj. Serious business, my friends.
Real citation: "They aren't meant to be like Bollywood; they are American and British movies made by Indian immigrants or sons/daughters of immigrants. They are usually more social-issuey, less melodramatic, and more about the immigrant experience, which I can relate to a lot even as a non-desi. (The one exception is Bollywood/Hollywood, which totally is trying to mix Bollywood with Hollywood.)"
(jfung79, "Desi movies," Jan. 1, 2004, http://www.chatarea.com/BollyWHAT.m1802802-1)
Made-up citation: "It just doesn't seem right to describe Gandhi as a svelte, social-issuey studmeister."