noun. Here ye shall find oomph, and a few hormones too.
Real citation: "Later you run into more of your lighter or purely informational fluff, Maltins, Siskel and Eberts, Rex Reeds, of greatly variable oomphitude in importance of opinion."
(GrapeApe, Sept. 5, 2001, http://groups.google.com/group/alt.fan.cecil-adams/msg/25b13ca1f2a6a76d)
Made-up citation: "When it's so hot that I'm going through four pairs of underwear a day, oomphitude is pretty much out of the question."