adj. Truthful. Forthright. Un-BS-ish.
Real citation: "It’s a very direct way. It’s a no-bullshit way, non-pretend-y way to do this kind of thing."
(Louis C.K., The Onion A.V. Club, http://www.avclub.com/articles/louis-ck,42621/)
Made-up citation: "How, by the sweet balls of Odin, did I miss Louis C.K. till now? He is the most wonderful, funny, understated, non-pretend-y comedian ever--he's already my all-time second favorite after George Carlin. Bonus: he is a licensed go-eat-a-bag-of-dicks-ologist."